SEARCH
STRATEGY
PROPOSAL
Prepared for Brook
Contents
- Why This Moment Matters for Brook
- Understanding Your Hiring Challenge
- Our SELLER™ Framework Applied to Health Tech GTM Roles
- Where We Add Value
- Case Studies
- Market Snapshot
- Recommended Search Strategy
- Our Search Process
- Search Timeline
- Engagement Models and Fee Structure
- Our Team
- Next Steps
- Contact Details
Why This Moment
Matters for Brook
Brook has built something genuinely rare: a clinically proven remote care platform with outcomes data that speaks for itself, 80% hypertension control in six weeks, 50% reduction in all-cause readmissions, a Net Promoter Score of 66. The science is there. The technology is there. The challenge now is pure commercial execution.
Brook is selling into one of the most complex buying environments in any industry. Health systems move slowly. Procurement is layered across clinical, financial, and operational stakeholders, and relationships take years to build. The commercial professionals capable of navigating this environment, and closing deals in it, are not on job boards.
| What Brook Has | What It Signals |
|---|---|
| Clinically validated outcomes | A product that sells itself once the right person gets in the room |
| Providers, payers & health systems as buyers | Long, multi-stakeholder enterprise cycles requiring specialized GTM talent |
| AI-powered care platform with 6+ years of data | A technical narrative that requires commercially fluent communicators |
| Offshore GTM capacity from $1,700/mo | The ability to scale revenue without burning runway on domestic headcount |
Understanding Your
Hiring Challenge
| Challenge | What It Means |
|---|---|
| Complex Buyer Environment | Health systems, payers, and IDNs involve multiple decision-makers, clinical, financial, and operational, requiring patient, consultative sellers who can hold 6–12 month sales cycles without losing momentum. |
| Technically Demanding Sale | Brook's platform requires GTM professionals who can articulate clinical outcomes, AI methodology, and ROI to both physician leaders and CFOs in the same conversation. |
| Limited Qualified Talent Pool | Professionals with genuine health tech GTM experience who can sell into enterprise healthcare accounts are extremely scarce, and rarely actively looking. |
| Offshore GTM Opportunity | Brook can scale pipeline generation and RevOps capacity significantly through offshore talent starting at $1,700/month, without the overhead of a full domestic team. |
Scaling a platform like Brook requires getting the right seller into the right room. The best health tech GTM professionals are already employed, well-compensated, and not responding to InMail. A structured headhunting approach is the only reliable path to accessing them before your competitors do.
The SELLER™ Framework
Applied to Health Tech GTM
We use our SELLER™ Framework to assess whether a candidate can perform in a real sales environment, not just interview well. Built after 10 years of analyzing why sales hires succeed or fail, every candidate we present to Brook has been evaluated across all six dimensions.
Where We Add Value
Sellers Hub specializes exclusively in revenue-driving and customer-facing talent within technology, SaaS, and AI environments. Our focus is the profile that sits at the intersection of technical credibility and commercial drive.
This is not a profile you find by posting a job and waiting. It requires active, targeted headhunting across the specific organizations where these professionals are currently working, and compelling them to consider a move they were not planning to make.
How We Differ from a Standard Recruiting Approach
| Standard Approach | Sellers Hub |
|---|---|
| Job board posting and waiting | Systematic market mapping across 20+ health tech, RPM, and adjacent companies |
| Generic recruiters without health tech context | Dedicated search team that understands Brook's clinical outcomes, AI platform, and buyer landscape |
| Referral-dependent passive candidate access | Structured multi-channel outreach: LinkedIn, email, text, and direct phone per candidate |
| Limited visibility between check-ins | Live pipeline dashboard, every candidate sourced, screened, and interviewed in real time |
Case Studies
The searches below are the closest analogues to the Brook challenge: highly consultative, customer-facing roles at complex technology platforms where candidates required genuine domain expertise and could not simply be sourced from a job board.
BlueCargo.ai, Supply Chain Technology Platform
Placing a Solutions Architect for a Complex Technical Platform
The Challenge
BlueCargo.ai needed to hire a Solutions Architect / Sales Engineer to support complex technical sales cycles. The role required a rare combination of logistics expertise, technical fluency, and customer-facing communication, candidates limited to New York or Los Angeles.
Our Approach
Sellers Hub conducted a targeted search across logistics and supply chain software companies, focusing on passive candidates with experience in enterprise deployments, technical discovery, solution design, and customer-facing implementation support.
The Outcome
BlueCargo successfully hired a Solutions Architect / Sales Engineer who now supports technical pre-sales conversations and enterprise implementation planning. Following the success of the engagement, Sellers Hub continued supporting BlueCargo's commercial expansion with additional revenue hires.
| Search Snapshot | |
|---|---|
| Screening interviews conducted | 80 |
| Candidates presented to client | 16 |
| Finalists considered | 3 |
| Weeks to successful placement | 12 |
IBT Apps, Core Banking Technology Platform
Placing an Enterprise Account Executive for a Specialist Technical Platform
The Challenge
IBT Apps needed a Senior Sales Account Executive requiring a consultative enterprise software seller with strong knowledge of banking operations who could engage CEOs and senior leadership across financial institutions.
Our Approach
Sellers Hub conducted a targeted search across the financial technology ecosystem, focusing on candidates working within core banking platforms and adjacent providers where individuals already had deep credibility.
The Outcome
IBT Apps hired a senior sales professional with strong domain experience and deep industry relationships, strengthening their ability to expand within the target market.
| Search Snapshot | |
|---|---|
| Candidates evaluated | 123 |
| Screening interviews conducted | 32 |
| Candidates presented to client | 3 |
| Finalists interviewed | 2 |
| Days to successful placement | 41 |
Market Snapshot
for Brook
We mapped the talent market in two passes. The first captures the full universe of professionals with enterprise health system sales experience at Director level and above across the United States. The second narrows to a bull's-eye pool of professionals currently inside the most directly relevant companies, platforms selling into health systems with an RPM, chronic care, or digital health model comparable to Brook's.
The Health Systems Sales Director role Brook is hiring for is one of the rarest profiles in digital health GTM. The combination of enterprise health system sales experience, clinical outcomes fluency, and the ability to navigate C-suite procurement cycles does not exist at scale. The talent pool is small, concentrated, and almost entirely passive.
Three-Layer Market View
| Layer | Approx. Pool Size | What It Represents | Use |
|---|---|---|---|
| Layer 1, Broad Title + seniority, no company filter |
~5,000 | All Director/VP-level professionals in the US with enterprise health system sales experience across digital health, health IT, and clinical services | Total addressable talent pool, the headline number |
| Layer 2, Health Tech Filter Add health tech company filter |
~300 | Professionals at health tech, digital health, RPM, and population health companies with the right seniority and buyer-facing experience | Active monitoring list, track movement and openness |
| Layer 3, Bull's-Eye Direct RPM + chronic care competitors |
~150 | Professionals currently at Cadence, Biofourmis, Current Health, HRS, Omada, Hinge Health, and directly adjacent platforms who have sold the same model to the same buyer | Priority outreach list, active headhunting starts here |
Priority Source Companies
Companies are ranked by how directly their sales motion, buyer, and product transfer to Brook's role.
| Tier | Company | Why Relevant |
|---|---|---|
| TIER 1 Closest analog Same buyer Same model |
||
| Biofourmis | RPM and hospital-at-home platform. Partners with 50+ health systems. AI-driven chronic condition management. FDA-cleared outcomes data, requires the same clinical ROI sales conversation as Brook. | |
| Current Health (Best Buy Health) | Hospital-at-home and RPM platform for health systems. Acquired by Best Buy Health, some talent now in motion. | |
| Health Recovery Solutions (HRS) | RPM platform sold directly to health systems and home health agencies. Enterprise sales team with strong health system relationships. | |
| TIER 2 Right buyer Adjacent product |
||
| Cadence | AI-powered RPM platform selling to health systems including Community Health Systems, Lifepoint, Corewell, and Yale New Haven. Identical buyer and clinical outcomes framing to Brook. Sales team is lean and titles may not always surface easily in search, but worth monitoring closely as a priority source. | Omada Health | Chronic condition management (diabetes, hypertension, MSK). Sells to health systems, employers, and payers. Health system AEs have the right clinical outcomes fluency. |
| Hinge Health | Digital MSK platform. Enterprise health system and payer sales. Strong clinical evidence base, reps know how to sell outcomes data to clinical buyers. | |
| Signify Health (CVS Health) | Home health enablement. Acquired by CVS, talent displacement creating availability. Deep health system and payer relationships. | |
| Accolade | Health navigation platform. Enterprise sales motion with health system buyers. Strong C-suite relationships in the IDN space. | |
| TIER 3 Right buyer Health IT / data |
Health Catalyst | Health system data analytics platform. Deep C-suite relationships in IDN and health system accounts. AEs understand how health systems buy and budget technology. |
| Innovaccer | Population health and data platform. Sells to IDNs and large medical groups. Multi-stakeholder enterprise sales cycles involving clinical and financial leadership. | |
| Evolent Health | Value-based care enablement. Works directly with health systems on clinical and financial transformation. Relationship-heavy enterprise motion. | |
| Arcadia | Population health data platform for health systems and payers. Enterprise sales with clinical informatics buyers, adjacent to Brook's outcomes conversation. |
Recommended
Search Strategy
We recommend a headhunting-first approach targeting the bull's-eye pool immediately, with a structured expansion path if the first wave requires widening. The search begins with professionals at Tier 1 companies who are most likely to transfer directly into Brook's role with the shortest ramp time.